Website Messaging
+ Voice & Tone

Website screenshot of woman pushing older man in wheelchair.

Inspired Living Ocoee Website

Situation: Inspired Living had a unique ask – web content that openly acknowledged the fear and confusion seniors living with dementia can feel when transitioning into memory care, rather than talking around it as we more often do.

Solution: Using extensive client call notes, feedback, and company collateral, I crafted messaging that was much different from anything we had produced before. Using honest language that didn’t shy away from the issues surrounding memory loss, I wrote a relatable brand story of understanding and, ultimately, hope.

The client was pleased with the results.

Completed Websites:
Inspired Living’s Ocoee