Messaging + Voice & Tone

CERTUS Senior Living Corporate Website

Situation: CERTUS Senior Living needed a new website that captured their holistic approach to senior health.

Solution: Using the company’s existing copy resources, solutions brief, and notes, I developed a unique brand voice that captured their compassion and appealed to their site visitors.

Working closely with a web designer, I honed the messaging to work with the design elements, producing a product the client was pleased with.

In addition their corporate site, we also built a beautiful community location website, designed to convert visitors to renters.

Completed Websites:
CERTUS Senior Living Corporate
Waterford Lakes Community